Kill Devil Records –
Also known as Lil Herb, G Herborelates his experiences in coarsely grained, urgent, and often pained form as one of Chicago’s noted drill artists. He represents his city’s South Shore neighborhood — more specifically, an area nicknamed Terror Town. He debuted with Welcome to Fazoland in 2014, later rising on the Billboard 200 with 2017’s Humble Beast and 2018’s Swervo.
Active since the early 2010s, the rapper, born Herbert Wright III, appeared on a pair of tracks off Free Crack, a release by close associate Lil Bibby, in 2013. The next year, Common, Young Chop, and Earl Sweatshirt sought him out for verses, and he also issued his first two mixtapes: Welcome to Fazoland and Pistol P Project. Wright subsequently signed with Cinematic Music Group and made his debut there in 2015 with a mixtape, Ballin Like I’m Kobe, titled in tribute to a friend who had been murdered two years prior. The following year, Wright appeared on the Lil Yachty track “Up Next 3.” In 2017, he delivered his full-length studio album, Humble Beast, featuring the singles “Red Snow,” “I Like,” and “Everything.” The album peaked just outside the Top 20 of the Billboard 200. A deluxe edition of the album arrived a year later, featuring fellow Chicago emcee Chance the Rapper on “Everything (Remix).” In 2018, he joined with Atlanta trap producer Southside for the collaborative effort Swervo, which featured appearances by Young Thug, 21 Savage, Chief Keef, and others, debuting at number 15 on the Billboard 200 upon release.
Correspondence – AllMusic